Logistics cost occurs due to physical and information systems in use. It can be a quite complex system, which makes it very costly and wide reaching in function and geographic parameters. Due to this, it is very important that marketing staff include one or more logistic specialists at the early stages of product development. By so doing, the…

Every product manager has the crucial task of building roadmaps. Although, some product managers still use outdated tools for road mapping. The good news is that there’s a better way. The best product managers start with a “goal first” approach and work to build consensus before building and sharing their roadmap. For this task to be accomplished, a collaborative roadmap that offers ongoing visibility is essential.  An effective product roadmap…